RESOURCES
SOCIALIE ATHLETE
ATP has worked with Socialie to develop new features as part of Socialie Athlete, specifically to help players manage their brand online.
Here's a overview of the new features available to Division I Players:
1. REPORTS. See how your posts are performing based on metrics important to you.
2. AUDIENCE BREAKDOWN. See exactly who follows you on Instagram and Facebook by country, city as well as other demographic data such as age and gender.
3. LEADERBOARDS. See how you stack up on social compared to your fellow players.
4. BRAND PROTECTION. In one-click, turn on comment moderation to auto-hide toxic comments; this will prevent both you and your fans from having to read them.
ATP SALES BROCHURE
ATP has developed a Sales Brochure to provide players and agents with a resource summarising key facts and figures across the ATP and Challenger Tour.
Areas covered include on-site attendance, social and digital, media coverage, broadcast and sponsorship.
Players can use the brochure to help demonstrate to brands, sponsors and others the global impact, reach and exposure players competing on the ATP Tour have.
This brochure is updated at the beginning of each year:
PATCH VALUATIONS
YouGov Sport are the official research partner of the ATP, conducting media tracking and evaluation services for every match across all Tour-level events each year.
ATP has recently commissioned YouGov to help players better understand the values of their specific patch locations to support players' and agents' conversations around partner retention and acquisition. The data is collated by YouGov using TV broadcast information.
The data is non-player specific, however can be broken down by:
- Patch locations (front/back/collar, sleeves, shorts/pants, compression shorts and/or sleeves, headwear, wristbands, equipment (bag, towels, racket/strings)
- Round reached
- Tournament category across Tour-level events and Grand Slams. 7-Day and 12-Day Masters 1000s will be separated
- Region of tournament (Americas, Asia, Europe)
This is a confidential ATP Tour communication. No content may be reproduced, distributed, publicised, publicly performed, or displayed (including via social media) without the ATP Tour’s written permission.
