ATP is committed to improving the lives of players through education. The following personnel will be there to support you throughout this programme.
This is your programme and we want the best for you; please ask questions, challenge answers, share your experiences, provide feedback and most importantly, have fun!
MICHAEL BERRER
ATP's Player Programme Ambassador
Michael has recently joined ATP as the Player Programme Ambassador for a series of ATP initiatives specifically developed for players including the ATP Business Education Programme. Michael will be the key contact and mentor for all players on the programme.
Michael had a hugely successful career on the court spanning 17 years and reaching a career high singles ranking of 42. Michael gained his University Undergradute and Masters Degrees whilst competing professionally and knows first-hand the life-changing impacts education can have.
Since retiring from tennis, Michael has used his tennis and education backgrounds to set up his own coaching and consulting company, supporting individuals and organisations to reach their full potential in the business world.
FERNANDO SANCHEZ
ATP SVP, Player Relations
Fernando has been at the ATP for 15+ years and currently leads ATP's Player Relations Department, overseeing all player-related aspects across the Tour. Fernando is hugely passionate about education and is spearheading ATP's efforts to deliver impactful education programmes to its players.
JUANJO MARTIN
ATP Manager, Player Relations
Juanjo has been at the ATP for 2 years and works very closely with ATP's current players on a daily basis, across all areas. Juanjo also leads ATP's Coach and Alumni programmes. Juanjo has extensive experience working in various areas of eduaction prior to his role with the ATP.
JOSE MOYA GOMEZ
LaLiga Business School Director
José started his career in the sports industry 17 years ago as Managing Director of Elche CF followed by Marketing Director of UD Salamanca. José has worked across numerous other sports including tennis, cycling, running and basketball, in addition to working in the tourism industry. José created the LaLiga Business School in 2017.
José's expertise and vision provides LaLiga's Business School with a good perspective to create the best educational programmes to prepare students for the sports industry.
EDOUARD LEGENDRE
External Consultant for LaLiga
Edouard started his career in Formula One in commercial and marketing.
Edouard has since guided and supported global brands in the design and implementation of their international strategies in sports (Ford, Telefónica, Santander and Heineken amongst others).
Edouard's expertise includes brand management, strategic planning, project management and consultancy work for leading institutions including LaLiga.