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PROGRAMME SPEAKERS

All sessions will be led by true experts in their field, across a whole host of organisations and topics related to the sports industry.

Full bios and contact details for the programme's speakers will be added to this page throughout the programme. You will also be provided with the presentations, and any additional resources and recommended readings related to the topics discussed.

All presentations and resources are available via ATP Learn:

ATP LEARN

MADRID

CARLOS CANTÓ

CEO, SPSG Consulting

Introduction to Sports Marketing

EMAIL
LINKEDIN
PRESENTATION & RESOURCES

DAN GINGER

SVP Marketing, ATP & WTA

The value and power of Brands: The Journey from Identity to Purpose

EMAIL
LINKEDIN
PRESENTATION & RESOURCES

ÁNGEL FERNÁNDEZ FERNÁNDEZ

Head of Global Brand & Strategy, LaLiga

LaLiga Rebranding Case Study

EMAIL
LINKEDIN

JOAQUÍM MARTÍNEZ

CEO, Bstadium

Introduction to Sponsoring in Sports

EMAIL
LINKEDIN
PRESENTATION & RESOURCES

EDOUARD LEGENDRE

Sponsorship Director, Ogilvy & Mather

Sponsorship Activation

EMAIL
LINKEDIN
PRESENTATION & RESOURCES

OSCAR MORILLA

SVP Talent Marketing & Partnerships for EMEA Markets, Wasserman

Growing your Personal Brand

EMAIL
LINKEDIN
PRESENTATION & RESOURCES

STREAMING 1

JAUME PONS

Head of Social Media & Digital Content, LaLiga

Introduction to Sponsoring in Sports

EMAIL
LINKEDIN
PRESENTATION & RESOURCES

KATE BRINKSMAN

Editor, We Are Social

Content Management

EMAIL
LINKEDIN
PRESENTATION & RESOURCES

STREAMING 2

MARTIN ARTOLAIN

Responsible for Digital Strategy, Real Sociedad

Fan Engagement & Data Driven Marketing

EMAIL
LINKEDIN
PRESENTATION & RESOURCES

ANDREA RIVERA

Bushido Talent

Influencer Marketing

EMAIL
LINKEDIN

STREAMING 3

LAURA CUETO

Communications Manager, Discovery Sports

The Making of a Communication Strategy

EMAIL
LINKEDIN
PRESENTATION & RESOURCES

JAMES PEARCE

Founder, JP Media Training

Adapting Messages to Diverse Audiences

EMAIL
LINKEDIN
PRESENTATION & RESOURCES

STREAMING 4

SHANE MCCURRY

Consultant, Culture & Leadership

This Is Your Story To Write

EMAIL
LINKEDIN
PRESENTATION & RESOURCES

STREAMING 5

GABRIELLE GUEDJ

Chief Commercial Officer, ATP Media

The Broadcast Industry

EMAIL
LINKEDIN
PRESENTATION & RESOURCES

JAVIER SOBRINO

Managing Partner, Aser Venture

Building the Vision and Skills of an Entrepreneur

EMAIL
LINKEDIN
PRESENTATION & RESOURCES

STREAMING 6

GABRIELA SALINAS

Global Managing Director, Brand Finance Institute

Market Research: Understanding the Audience

EMAIL
LINKEDIN
PRESENTATION & RESOURCES

DIEGO SANCHEZ TRILLO

Head of Commercial, Athlético Madrid

Implementing a Commercial Approach

EMAIL
LINKEDIN
PRESENTATION & RESOURCES

NEW YORK

NICOLE FREEMAN

VP, Team Marketing & Business Operations, NBA

EMAIL
LINKEDIN
PRESENTATION

EMILIO GARCIA DUARTE

Associate VP, Marketing for Latin America, NBA

EMAIL
LINKEDIN
PRESENTATION

BRENDAN LONG

VP Sales, Madison Square Garden Sports

EMAIL
LINKEDIN
PRESENTATION & RESOURCES

DAVID LAMPITT

CEO, TDI

Introduction to Sports Data

EMAIL
LINKEDIN
PRESENTATION & RESOURCES

NICOLAS GARCIA HEMME

VP of Strategy and Business Development of LaLiga North America

EMAIL
LINKEDIN
PRESENTATION & RESOURCES

JON HARRIS

CEO, AthLife

Personal & Professonal Development

EMAIL
LINKEDIN
PRESENTATION & RESOURCES