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PROGRAMME OVERVIEW

PARTICIPANTS

DIFFERENT SESSIONS

HOURS

PART 1: MADRID - IN-PERSON

LALIGA HQ

THE NEW ERA OF SPORTS MARKETING

DAY ONE: THE BRAND REVOLUTION IN SPORTS MARKETING:

  1. Introduction to Sports Marketing
  2. The Value and Power of Brands
  3. LaLiga Rebranding Case Study

DAY TWO: FROM SPONSORSHIP TO STRATEGIC ALLIANCES:

  1. Introduction to Sponsoring in Sports
  2. Sponsorship Activation
  3. Growing your Personal Brand

PART 2: ONLINE

STREAMING SESSION ONE

The Making of a Digital Strategy & Content Management

STREAMING SESSION TWO

Fan Engagement and Data Driven Marketing & Influencer Marketing

STREAMING SESSION THREE

The Making of a Communication Strategy & Adapting Messages to Diverse Audiences

STREAMING SESSION FOUR

This is Your Story to Write

STREAMING SESSION FIVE

The Broadcast Industry, & Building the Vision and Skills of an Entrepreneur

STREAMING SESSION SIX

The Making of a Commercial Strategy & Building the Vision & Skills of an Entrepreneur

PART 3: NEW YORK - IN-PERSON

NBA HQ

SPORTS MANAGEMENT LEADERSHIP & EVENT MANAGEMENT

  1. Understanding the NBA

2. Madison Square Garden - A Case Study

3. Sports Data Rights

4. Globalisation of Sports

5. Personal & Professional Development